Founding words
In this rapidly changing era, one technology or one concept can trigger a huge change. In the trend of the times, we are either riding the wave or being carried forward, but in the end we will be involved in this trend.Rather than being passive, it is better to take the initiative.
2020 Overseas SocialSelling have officially awakened, and now is the window period. As one of the first domestic companies to explore the overseas SocialSelling model, SocialEpoch not only created an overall solution for global expansion social SocialSelling marketing from scratch, but also opened up the entire overseas SocialSelling process for many cross-border companies, creating considerable SocialSelling growth data. In the process, new friends continued to join the team of SocialSelling global expansion.
Therefore, we decided to create a global expansion SocialSelling column, a small SocialSelling specially created for cross-border people. Contains various contents such as its underlying logic, conceptual interpretation, practical cases, industry information, etc.Literate about overseas SocialSelling, empower global expansion across borders, eliminate information errors, and achieve cross-border merchants.
This is the first publication, SocialSelling expansion is looking for SocialEpoch!
SocialSelling expansion column No. 1 · SocialSelling expansion literacy
- What is a global expansion SocialSelling?
SocialSelling, actually relative to public domain traffic, refers to the user group owned by the merchant that can be reached repeatedly at any time. For example, fans of the company's official account, personal friends on WeChat, and group friends in the community are all SocialSelling. Then the same analogy applies to overseas SocialSelling, such as WhatsApp friends, group friends, etc.
Domestic SocialSelling are basically hosted by the social giant WeChat. Because of its huge number of users and high national popularity, it can be said that it is the right time and the right place for merchants to reach users through WeChat.
There is also "WeChat" overseas - WhatsApp,WhatsApp has 2.5 billion users worldwide, and this data is still growing. Therefore, it is a natural choice for cross-border merchants to accumulate SocialSelling users into WhatsApp.
- The essence of SocialSelling is low-cost and unlimited access
Because SocialSelling users are all "fish in the pond" of merchants, they can allUnlimited access anytime, anywhereThere is no need to carry out secondary drainage. These reusable user groups can be developed secondaryly to promote repurchase, increase customer unit price and stimulate referrals, reduce customer acquisition costs, increase ROI (return on investment), and help merchants find growth in the existing market.
- Why do global expansion SocialSelling marketing
On the one hand, there are many benefits to being an SocialSelling, and cross-border merchants naturally cannot miss this new revenue growth point. The global expansion-SocialSelling can build the company's digital assets by accumulating users. The direct-to-user format can be coordinated with the DTC strategy. Its digital accumulation can also provide real and reliable data feedback for marketing and products, killing multiple birds with one stone.
On the other hand, cross-border e-commerce is facing many new challenges in 2021. Platform customer acquisition is already difficult. In addition, Amazon’s account suspension fines continue to flow, and the operation of a single platform is increasingly uncertain. Although the independent station model faces customers directly, it also needs to retain old user information to promote repurchase. Therefore, global expansion as an SocialSelling is imperative.
- At the end of this issue, have you learned about the nature and significance of SocialSelling expansions?
- Next issue preview:The SocialSelling model of the domestic WeChat ecosystem is very mature, so how to obtain overseas SocialSelling, how to operate them, and how to empower merchants to increase revenue?? Don’t worry, these contents will be provided for you in the next issue.
- SocialSelling global expansion Find SocialEpoch. If you have more thoughts or questions about global expansion SocialSelling, please feel free to communicate with us.
