SMS suits concise, time-sensitive information such as meetings, order milestones, access to materials and subscriber campaign notices. It does not replace a full sales conversation.
Confirm number sources and consent
Record sources, subscription methods and exit mechanisms. Check the target market’s requirements for commercial messages, personal data and sending times.
Control content and cadence
Identify the business, purpose and next step. Avoid repeated messages, exaggerated promises and irrelevant content. Do not put sensitive information in SMS.
Move complex conversations to WhatsApp or people
For product explanations, quotations, documents and after-sales, direct customers to WhatsApp so salespeople can continue with the customer’s context.
Review process indicators
Track opt-outs, substantive replies, handoffs and subsequent enquiries. Do not promise fixed delivery, reply or sales rates. Adjust the approach to channel quality and target-market rules.
